THE RUN PROJECT: YOUR 30 DAY RUN CHALLENGE 2025

With the new year on the horizon, it’s time to lace up those running shoes and hit the ground running—literally! Up & Running’s 30-Day Challenge, The Run Project, is here to turn your New Year’s resolutions into reality. This challenge is designed for runners of all abilities, from total beginners to seasoned marathoners, offering the perfect opportunity to boost your health, build consistency, and make 2025 your fittest year yet!

What is The Run Project? The Run Project is a month-long challenge delivered by Up & Running to help you stay on track with your fitness goals this January. It’s more than just a running challenge—it’s a complete support system that offers guidance, motivation, and rewards along the way. When you sign up, you'll receive a challenge code on December 30th to officially get started. From there, it’s all about staying consistent and committed for 30 days.

Why Join The Run Project? If you’ve struggled with consistency in the past or want to build a strong running habit, The Run Project offers the structure and support you’ve been looking for. Here’s what you can expect when you join:

• Personalised Training Plans with Coopah Up & Running has partnered with Coopah, a personalised running app, to give every participant access to a one-month free trial. Coopah’s training plans are tailored to your experience and goals, ensuring you have the right guidance to complete the challenge successfully. Whether you’re just starting out or striving for a new personal best, Coopah’s smart coaching will help you get there.

• Expert Support from Up & Running Need to fine-tune your running form? Come in for a Gait Analysis with Up & Running to understand your unique running mechanics. This personalised insight can improve efficiency and reduce injury risk, ensuring you stay strong throughout the challenge. It’s the perfect way to prepare before January 1st & not as scary as it sounds!

• Gear Up with New Balance No runner can conquer a 30-day challenge without the right kit. That’s why New Balance is powering The Run Project with cutting-edge running shoes, performance apparel, and winter-ready layers to keep you comfortable and supported through every run. Whether you’re braving the winter chill or clocking miles on the treadmill, New Balance’s innovative gear has you covered.

• Exclusive Rewards and Giveaways Everyone loves a little extra motivation! Throughout the challenge, participants will have access to exclusive discounts, surprise giveaways, and SRG events that keep the energy high. From new gear to training tips, there’s always something to look forward to.

How to Get Started

1. Sign Up — Register for The Run Project with Up & Running and keep an eye on your inbox for your challenge code, which will arrive on December 30th.

2. Get Prepped — Get a Gait Analysis at Up & Running and download the Coopah app to set up your training plan in advance.

3. Gear Up — Treat yourself to New Balance’s performance running gear to ensure you’re ready for all weather conditions - With 10% off quoting "RUNPROJECT"

4. Start Running — January 1st is the big day! Lace up and get ready to conquer 30 days of consistent running with expert support every step of the way.

Who Can Join? Absolutely anyone! Whether you’re a complete beginner looking for a fresh start or a seasoned runner seeking extra motivation, The Run Project is designed to support all abilities. With personalised training plans from Coopah and expert advice from Up & Running, you’ll have everything you need to succeed.

Make 2025 Your Year of Running There’s no better way to kick off 2025 than with a challenge that pushes you to achieve your best. The Run Project is more than just a challenge—it’s a chance to join a community of runners, stay consistent with your fitness goals, and unlock exclusive rewards. With support from Coopah, New Balance, and Up & Running, you’ll be set up for success.

Don’t wait for motivation to strike. Take action. Join The Run Project, and let’s make January 2025 the month you change your running game for good. Ready, set, run!